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“Coffee Is For Closers” an infamous line by Alec Baldwin in the movie Glengarry Glen Ross. What does it mean in the sales context? Why is coffee only for closers?

The movie is based around a corrupt and cutthroat real estate company where it depicts the lives of four real estate salesmen who are supplied with the names, and phone numbers of prospects.

What can we take away from this profanity-laced tirade? it shows the importance of closing deals. Closed deals pay the companies overheads, your compensation, and yes coffee.

There are many closing techniques to use depending on the client and main decision-making criteria.

Close more and more often to continue buying coffee.


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