While the 13 seconds to engage is the generally accepted truth, the real attention span is actually somewhere closer to six seconds. That’s an incredibly short window to catch your prospects’ eye. There’s no one-size-fits-all approach to writing sales messaging. In order to captivate your prospects, engage your audience and cut through the noise, you need to carefully consider every inch of your cadence, maximizing the unique selling points that best resonate with the pain points of your potential buyers. Each prospect will have a unique reaction when it comes to engaging with your message – but that’s not to say you should cast a wide net into a small pond each time. Your messaging should be targeted to each and every prospect, tapping into their interests and business needs. In this blog, we’ll discuss how to create sales messaging that stands out from the crowd. In a highly saturated and competitive selling environment, writing sales messaging that engages and inspires has never been tougher Key Considerations for Effective Sales Messaging There’s really no two ways about it: to create effective sales messaging, you need to approach the creation process strategically. In the live sales environment, there’s a lot of white noise, saturation and false promises offering you the “one trick to instant engagement success”. Be careful what you buy into, the reality is that there’s no holy grail for the perfect sales messaging. It’s a rigorous process of building a strategy based on what you already know about your prospect’s market; previous experiences, their competitors, and, of course, the historical data at your disposal. It’s two-sided. There’s pre-messaging and process, and both stages are top of the funnel activities to bring sales engagement and success into your pipeline. In the following section, we’ll break down the important considerations that should inform your messaging and how you should approach building an engagement strategy that continually wins. Pre-Messaging Stage Finding the data to i