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Is Cold Calling still effective in 2021?

By January 19, 2022No Comments

What is Cold Calling? Cold calling is an attempt to solicit business from a potential client via cell phone or landline who may or may not know about your company. we are familiar with cold calling at some level and at some shape or form?

Being effective even for a skilled and experienced sales rep can be tricky because of the variety of possible responses from your prospect. Many times, the recipient will simply hang up; in the worst-case scenario, you might even receive verbal abuse.

A well-written but flexible script and research on companies and persons to target will help you to become more effective.

What is the data saying? Research by LinkedIn found that less than 2 percent of cold calls resulted in a meeting, while a study Research by Baylor University found that only for every 209 calls made, only one appointment or referral was set.



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