MARKETING, SALES & DIGITAL

Demix Group was born as an international marketing agency, with the initial objective of promoting and selling the excellence of “Made in Italy” abroad. In recent years it has deemed it appropriate to “digitalise” and consequently increasingly integrate digital marketing solutions and tools into its strategic and traditional marketing services, without forgetting the focus on sales, always of great interest to our customers. In this context, we have also deemed it appropriate to develop digital Demix platforms, with the aim of promoting our products, services and brands and those of our customers. How do we promote our projects? Traditional marketing is the process of analysing, planning, making and controlling decisions regarding product, price, promotion and communication in order to create exchanges that allow the objectives of individuals and organizations to be achieved; is a branch of economics that deals with the study and description of a reference market, and in general with the analysis of the interaction of the market and the users of a company. In modern markets, characterized by an ever-increasing demand for differentiated and personalized products and services, the customer expresses expectations regarding the quality, service and flexibility of the offer. This figure involves the necessary transition from a Product-oriented marketing logic to a Customer-oriented one, in which the relationship with the Customer is at the center of the company’s decisions. The relational approach has assumed, in recent years, an increasingly important in marketing, however only recently have digital tools become available which have made the management of the relationship economically convenient also for the consumer markets. The shift of business objectives from the product to the customer affects the marketing variables: the marketing objective is no longer the market share or the sales volume but the customer’s satisfaction, his trust and loyalty which are direct consequence of the quality of relationships. Our ma