Sales & Marketing

The thematic area allows you to deepen the role of the sales network and define the organization of customer acquisition processes by strengthening the managerial skills and techniques of professionals in the commercial area. In addition, the main operational marketing activities to support sales are outlined. Objective of the live training course To be competitive, it is necessary to understand the customer’s needs and satisfy their requests by exceeding their expectations: the Sales training course, aimed at the commercial networks, is built to disseminate the necessary know-how and approach the sales phases methodically, from traditional to Ecommerce; the path also emphasizes the function of Marketing within its strategic role, which has become increasingly broad able to analyze the market to distinguish itself from competitors and develop its skills to identify customer needs, promoting products in a profitable way . What will you learn Learn the role of the sales network in the era of digital transformation: from customer acquisition to collection The most innovative techniques for persuasive communication and the difference between communication and persuasion Identify cross-border sales opportunities and organize business abroad Analyze the customer portfolio and identify prospects to define an effective marketing plan The techniques and methods of a smart negotiation to be able to close the deals