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Today we will explore the importance of Social Selling in 2021 and onwards.

Social selling is the process of developing relationships as part of the sales process through social media platforms.

If your company has a Linkedin, Facebook, Instagram, Twitter, and Snapchat account you are already at least passively involved in social selling.

Maintaining a social media presence is less expensive than traditional advertising. It opens the lines of communication with prospective & current clients. It provides a platform to share your story, testimonials, and advice.

Did you know:

78% of salespeople engaged in social selling are outselling their peers who aren’t.
31% of B2B professionals say that social selling has allowed them to build deeper relationships with clients.

76% of buyers are ready to have a social media conversation with potential providers.

92% of B2B buyers are willing to engage with a sales professional who is a known industry thought leader.

53% of customer loyalty is driven by a salesperson’s ability to deliver unique insight, easily done through social media.

SOURCE: Optinmonster


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