Marketing and communications

The course in Marketing and communication provides the knowledge and tools necessary for the strategic and operational management of the positioning of a product or service on the reference market. Through in-depth preparation in marketing, sales management, omnichannel, ADV and communication, participants will have a complete and exhaustive overview of all marketing levers, from product to branding, from communication to distribution, from pricing to customer experience. Some transversal skills will also be deepened to provide all the practical tools of key product management roles such as Marketing Product Manager, Category Manager and Sales & Area Manager.