Within companies, the Marketing and Sales functions often find themselves in a conflicting relationship which,…

B2B sales processes are increasingly digital and automated, but adopting CRM and Marketing Automation is…

Within a company, marketing and sales are two of the most important business functions for…

The Commercial Director is responsible for implementing the company's commercial policies. His mission is, in…

FROM DEVELOPING BRAND AND PRODUCT STORYTELLING TO MANAGING IN-STORE DEMONSTRATIONS AND POINT-OF-CONSUMPTION VISIBILITY; FROM THE…

The thematic area allows you to deepen the role of the sales network and define…

Understanding customers Any company that wants to be successful must ensure that it provides its…

How are the relations between your sales and marketing departments? What are the most frequent…

The fact that HubSpot is an all-in-one platform that allows you to manage the relationship…

The course in Marketing and communication provides the knowledge and tools necessary for the strategic…